An 8 × 8 m moss graffiti artwork in Cologne created as part of Jack Daniels nationwide campaign “Supporter of Independence – Feuer und Flamme für deine Ideen”, supported by a YouTube making of and printed cans featuring artist name and QR code.
Client work for Jack Daniels, Gebäude 9, Cologne, Germany.
Client
Jack Daniels
Location
Gebäude 9, Cologne, Germany
Campaign
Supporter of Independence „Feuer und Flamme für deine Ideen“, nationwide campaign
Scale
8 × 8 m
Concept
Large scale moss graffiti artwork
YouTube making of campaign video
Printed cans with artist name and QR code
Performance
216,000 YouTube views
Created as part of Jack Daniels nationwide campaign Supporter und Flammen, this project combined a large scale moss graffiti piece with a strong content layer built around the making process. The artwork was executed at Gebäude 9 in Cologne and documented as a YouTube making of, turning craft and production into a campaign story. The collaboration extended into the product world through printed cans featuring the artist name and a QR code.
Translate the campaign message into a tactile, street rooted visual language using living material as typography and ornament. The goal was to create a piece that reads instantly as a public statement while rewarding viewers up close with handcrafted detail.
The moss graffiti was produced at an 8 × 8 meter scale, combining precise lettering and illustrative elements. The production was documented as a making of to highlight the build process, the materiality, and the transformation of the wall.
8 × 8 m moss graffiti artwork
YouTube making of video as a campaign asset
Printed cans including artist name and QR code
On site production and installation
The making of reached 216,000 views on YouTube and helped position the project as a standout example of large scale moss graffiti within a national brand campaign.
