A large scale public facing campaign artwork combining moss lettering with spray can painting, created as an eye catching advertisement for Brandenburg Day.
Client work for Stadt Bernau, Potsdam, Germany.
Client
Stadt Bernau
Location
Potsdam, Germany
Campaign
Brandenburg Day
Concept
Moss graffiti advertisement
Spray can work
Typography focused campaign visual
Format
Large scale outdoor advertising artwork
This project translated a regional event message into a tactile, urban visual language. Moss lettering was used as the main typographic layer and combined with vibrant spray can painting to create a high impact advertisement that remains readable from a distance and rewarding up close through texture and detail.
A campaign artwork that breaks away from standard poster aesthetics by using living material as typography. The goal was to create a memorable public statement that feels handcrafted and contemporary while still functioning as clear event communication.
The piece was produced on site in Potsdam. Moss graffiti forms the headline elements and key typographic accents, supported by spray can work for contrast, depth, and strong visibility in an outdoor setting.
Moss graffiti typography for campaign messaging
Spray can painting and background composition
On site production and installation
Designed to increase attention and recall through a tactile advertising format that combines bold color with physical depth, turning a campaign message into a public visual landmark.
