A playful moss based intervention designed as photo ready selfie spots, combining hand crafted typography with spray can work in a Polaroid inspired frame.
Client work for Unibail Rodamco, Neukölln Arcaden, Berlin.
Client
Unibail Rodamco
Location
Neukölln Arcaden, Berlin
Concept
Moss on selfie spots
Spray can work
Polaroid style framing
Format
On site installation, photo ready campaign visuals
This project created inviting selfie spots inside Neukölln Arcaden by combining moss lettering with vivid spray can backgrounds. Built in a Polaroid inspired visual language, the pieces were designed to be instantly readable from a distance and rewarding up close, encouraging visitors to stop, take photos, and share.
An accessible, interactive installation that turns a public interior space into a moment of playful participation. The Polaroid style framing cues visitors to step in, pose, and capture a ready made image.
Multiple selfie spot panels were produced and installed on site. Moss typography forms the key message layer, supported by bold spray can backgrounds for impact and legibility in a busy environment.
Moss typography on selfie spot panels
Spray can background work
Polaroid style framing and composition
On site installation
Designed to increase dwell time and create photo moments in a high traffic retail environment through an interactive, shareable installation format.
